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Gallery
Social Media
Video Ad
Creatives
Category
Production
Role
Role: Motion Design, 2D Animation, Video Editing, Storyboarding
Client
Indirect Client Work
Credits
TheSideSpace Team
For Centellian 24, the focus was on clarity, conversion, and fast-paced communication, making the content highly suitable for paid channels.
Centellian 24 is a well-known Korean skincare brand specializing in skin-recovery formulations using TECA (Centella Asiatica extract). During my time as a remote creative with another agency, I contributed extensively to their Amazon PPC ads, SNS creatives, and performance-driven video content designed for TikTok and Meta campaigns.
All creatives were produced for advertising use only and were not used on the official brand pages.
Clean motion graphics
Smooth product reveals
Informational typography
Soft, skincare-friendly color palettes
Copywriting and directions
Tight pacing optimized for TikTok behavior
Visual and typograpy hierarchy
Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By laying out elements logically and strategically, designers influence users’ perceptions and guide them to desired actions. Users notice larger elements more easily can convert.
For Centellian 24, the focus was on clarity, conversion, and fast-paced communication, making the content highly suitable for paid channels.
